1st Six Weeks

1–6

Introduction to Entrepreneurship & Entrepreneurial Mindset

Entrepreneur characteristics, leadership, ethics, communication, goal setting, employability skills

Personal Entrepreneur Profile, Goal Plan, Entrepreneur Research Presentation

2nd Six Weeks

7–12

Business Opportunities & Market Research

Opportunity recognition, target market, competition, customer needs, research methods

Market Research Project, SWOT Analysis, Customer Survey

3rd Six Weeks

13–18

Business Planning

Business models, mission, vision, legal structures, operations, management

Begin Business Plan, Business Model Canvas, Mid-Year Presentation

Semester Exam

Week 18

Comprehensive Assessment

Units 1–3

Business Plan Checkpoint & Semester Exam

4th Six Weeks

19–24

Marketing & Sales

Marketing mix (4 Ps), branding, pricing, promotion, digital marketing, customer service

Marketing Campaign, Logo & Brand Portfolio, Sales Pitch

5th Six Weeks

25–30

Financial Management

Startup costs, budgeting, financial statements, pricing, funding sources, profit/loss

Financial Plan, Break-even Analysis, Budget Project

6th Six Weeks

31–36

Business Launch & Capstone

Business operations, risk management, leadership, presentations, business growth

Complete Business Plan, Shark Tank Presentation, Capstone Pitch

Final Exam

Week 36

End-of-Course Assessment

Entire Course

Business Pitch & Final Exam